This questionnaire is being used to determine the behaviors
and skills essential to effectively perform the Automotive
Sales position. The information you provide
will be used for research purposes only and will remain
confidential. Information on this form will
be reported to Employment Technologies Corporation,
a human resources firm. This form will not be retained
in any personnel file and should not be confused with
any official personnel documents. Your responses will
be used to evaluate the suitability of the Automotive
Sales Assessment Program (ASAP) within your organization.
Filling out the form will take approximately 5 to 10
minutes. Once you have completed the form, please press
the Submit button at the bottom of
this page.
Thank you for your cooperation.
| Job
Behavior |
Value
to the Job |
| Greets customers
at the beginning of conversations. |
|
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|
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| Listens to customers
as they describe their vehicle needs. |
|
|
|
|
| Asks questions
to determine vehicle options and/or features
needed by customer. |
|
|
|
|
| Describes vehicle
options and features that appear to meet customer
requirements. |
|
|
|
|
| Responds effectively
to questions or objections voiced by customer
during sales presentation. |
|
|
|
|
| Maintains knowledge
of company information (e.g., technical materials,
warranties) and applies this information to
answer customer questions. |
|
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| Uses customer’s
name during conversations. |
|
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| Explains the benefits
of products and services to customer. |
|
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| Identifies and
suggests additional products or services that
may benefit customer. |
|
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| Provides clear,
accurate answers to customer questions regarding
vehicle options/services (e.g., warranty coverage,
general customer information). |
|
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| Decides appropriate
sales steps based on customer qualifications. |
|
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| Arranges for customer
to talk with supervisors, service personnel,
or others when necessary or requested by the
customer. |
|
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|
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| Follows up with
customer after the sale to determine whether
vehicle is meeting expectations. |
|
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| Maintains a working
knowledge of commonly used technical terminology,
acronyms, and abbreviations. |
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| Makes sales presentations
to customer and adapts presentation style/content
to reflect their characteristics (e.g., knowledge
base, education, acceptance level). |
|
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| Asks open-ended
questions or engages in ‘small talk’ to develop
rapport with customer. |
|
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|
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| Exchanges sales
and marketing information with other dealership
personnel. |
|
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|
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| Obtains sales referrals
from existing customers. |
|